15 Comments
founding

The woo-woo is in us. We're meaning-make machines. We can't ever help it. You happen to be real good at it, John, which is great for the rest of us.

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Apr 20, 2023Liked by john sundman

+1, gotta say. Peak Sundman right here.

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Apr 20, 2023Liked by john sundman

You made me look. In 2004, the Sun logo color was PANTONE PMS 7455

https://brandingstyleguides.com/guide/sun-microsystems-2004/

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Apr 19, 2023Liked by john sundman

You must be channeling Vonnegut. Maybe Vonnegut Lite as your sark is, at worst (best?), less acidic (but just as filling). Nice post.

I just realized that I'm going to have to re-read your books.

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Apr 19, 2023Liked by john sundman

Oh, and I think that, in an important way, colors do "speak" to us because we don't "see" colors, we infer them from sense data and recognize them *in context*; that's why a white dog looks white even under sodium light ... and why, sometimes, we make mistakes about colors and can, in fact, do so about any sense data. We live in an abstraction of reality which is to say we don't experience the world "as is" but rather as we get data via neural impulses, we focus our attention (to hopefully detect threats), build predictive models ("is that a tiger?"), and thereby recognize sounds, colors, dogs, tigers, tactile sensations, movement, and so on (or mis-recognize which is why some people might perceive colors as speaking to them; this is what happens with synesthesia ... or they're woo woo, crystal-toting hippies). In other words, none of our lived experience is about reality so the world in some sense "speaks" to us and we do our best to "hear" it. Your mileage may vary and objects in the mirror may be.

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deletedApr 20, 2023Liked by john sundman
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